Google Ads Performance
Total Spend
$1,450
5 Active Campaigns
Clicks
425
CTR: 4.98%
Impressions
8,588
Avg CPC: $3.41
Conversions
86
CPA: $16.86
Top Performer: AIA | PMax #2 leading with $557 spend, 216 clicks, 40 conversions
| Campaign Name | Spend | Clicks | Conv | CPA |
|---|---|---|---|---|
| AIA | PMax #2 | $557.28 | 216 | 40 | $13.93 |
| Phone Promo | Search #2 | $309.46 | 43 | 15 | $20.63 |
| Phone Promo | PMax | $282.64 | 138 | 30 | $9.42 |
| Phone Promo | Search | LEAD FORM | $221.82 | 21 | 0 | — |
| AIA | Search | LEAD FORM | $77.20 | 7 | 1 | $77.20 |
| TOTAL | ||||
| All Active Campaigns | $1,448.40 | 425 | 86 | $16.86 |
Meta Ads Performance
Total Spend
$4,682
3 Active Accounts
Clicks
2,628
CTR: 2.20%
Impressions
119,581
Avg CPM: $39.16
Leads
221
CPL: $21.17
Account 1 (act_1031103611422721): $2,951.52 spend, 1,547 clicks, 105 leads at $28.11 CPL
Account 2 (act_1709743386305801): $1,730.11 spend, 583 clicks, 58 leads at $29.83 CPL
Account 2 (act_1709743386305801): $1,730.11 spend, 583 clicks, 58 leads at $29.83 CPL
Bulk SMS Campaign
Campaign Stats
Total Recipients
20.3K
81 Published
Delivered
2.41K
90.6% Delivery Rate
Sent
2.66K
13%
Errors
1.93K
9.4%
Message Preview
Dynamic SMS Drip Workflow
Workflow Enrolled
8,421
Active Sequences
Automation Status
Active
24/7 Running
Workflow Overview
Enrollment Growth
Key Insights
Strong Google Ads Performance: Phone Promo | PMax delivering best efficiency at $9.42 CPA with 30 conversions from just $282.64 spend. Recommend scaling this campaign.
Meta Ads Scale Opportunity: Both Meta accounts generating healthy lead volume (163 total leads) at $21.17 CPL. CPM running at $39-85 across accounts — continue optimization.
SMS Engagement Active: 8,421 contacts enrolled in Dynamic SMS drip workflow with 90.6% delivery rate on bulk campaigns. Steady automation providing ongoing engagement channel.